Overview
Doodle AG is a Swiss technology company best known for its intuitive online scheduling platform, Doodle.com. Headquartered in Zurich, Switzerland, Doodle AG has grown from a simple scheduling tool into a global solution used by millions of individuals and organizations to coordinate meetings and events with ease.
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Founded in 2007 by Michael Näf and Paul E. Sevinç, Doodle was created to address the frustration of back-and-forth emails when scheduling meetings. The company quickly gained traction across Europe and beyond due to its simple yet powerful concept: allow users to propose multiple times for a meeting and let participants vote on their availability .
In 2014, Doodle was acquired by Swiss media company Tamedia AG (now TX Group), which provided additional support for growth and innovation. Since then, Doodle has expanded its capabilities, user base, and platform integrations.
Features and Innovation
Doodle’s core product is a poll-based scheduling platform that simplifies the process of finding mutually agreeable times for groups. Over time, Doodle has introduced several advanced features:
- Booking Pages – Personalized pages that allow others to book time with users based on real-time calendar availability.
- Group Polls – Allowing multiple participants to select preferred meeting times.
- 1:1 Scheduling – Simplifying the coordination between two people.
- Calendar Integration – Seamlessly syncs with Google Calendar, Outlook, and other platforms.
- Automated Reminders – Keeps participants informed and reduces missed appointments.
- Enterprise Solutions – Providing team-based tools with admin controls and analytics for corporate clients.
Market and Impact
Doodle serves users in over 180 countries, with particular strength in Europe and North America. It is used by a wide range of customers, from freelancers and educators to major corporations and NGOs.
In a world increasingly reliant on remote collaboration and digital productivity tools, Doodle plays a critical role in eliminating friction in scheduling—often cited as one of the most common workplace inefficiencies.
Looking Ahead
Doodle AG continues to innovate in the productivity space. The company is investing in AI-driven scheduling, improved user experiences, and deeper integrations with productivity ecosystems. Its goal is to remain a leading force in helping individuals and businesses reclaim time and simplify collaboration.
Conclusion
From its roots as a Swiss startup to its status as a global scheduling leader, Doodle AG has transformed how people connect and coordinate. As hybrid and remote work models become the norm, Doodle is poised to continue shaping the future of time management.
